The marketing management team uses marketing techniques and resources to market a company and bring in future business. They perform market research to gather information about customers or markets for the product. They use the marketing mix which is a tool used to decide what a product offers. They brand a product by giving the customer a unique name or image for the product. This is used to make the product stand out from the competition. They also study consumer behavior and what makes them decide to purchase or not purchase. By determining this , they can then suggest changes to increase sales. The marketing team deals with business to business marketing. They market to other businesses who will then resell the products or use them.